·A company mission is to explain its sense of existence of the company
·4 factors of Shuanghuan:
–Customers/ Parents
·Customer first
·Consideration for customers
·Solutions for customers
·Success together with customers
–Employees / Most important productive resources
·Recognize & reward employees’ contributions
·Create culture which promotes employees advancement
·Value the employees
·Provide a safe & secure environment
–Shareholders / Repay
·Thanks for their investments
·Maximization of company profits
–Society/ Repay
·Supports from the society
·Pay back to the society
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